Wednesday Wisdom: How to Write an Event Value Proposition in 5 Easy Steps
Companies spend a great deal of time clarifying their customer value propositions to ensure their product offers clear benefits that match a consumer need. The equivalent for event planners is the event value proposition. It puts you in the shoes of your attendees so that you can design the event to their wants, interests, and … Continue reading Wednesday Wisdom: How to Write an Event Value Proposition in 5 Easy Steps
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