Event Marketing
20 Details You Should Always Include on Your Event Website
An event website is practically a cost-free digital advertisement for the event you’re organizing. But even though it’s relatively easy to create a page, you want to make sure attendees are prepared with the details. To ensure it’s effective, make sure to add these 20 important details when building an event website. Your website is…
Read More
Four of the Top Tried and True Ways to Promote an Event
Are you marketing your first event? Or just need some fresh ideas on how to take your event marketing to the next level? Use our four tried and true ways to promote an event in the near future. Using social media for event marketing is more than just posting links to the event.Click To Tweet…
Read More
Building an Event Planning Website? 5 Things You Need Before Launch
Every event planner needs an event planning website. Whether you are a small business owner that has grown organically or an already established planner”potential clients will be looking for you online. If you don’t have an event planning website yet you are missing out on some potentially awesome clients! Here are the essential things your…
Read More
7 Tips for Crafting a Winning Event Award Submission
Winning awards helps boost your brand recognition, confirms your expertise, and contributes to your overall credibility as an industry leader. As added benefits, event award recognition can grow your revenue and even increase morale among your staff! Follow my top tips for successfully crafting event award submissions below. Awards boost brand recognition, confirm your expertise,…
Read More
3 Keys to Clever Event Invitation & Meeting Request Emails
It’s real talk time. How many emails do you get in your inbox weekly? Hundreds? Thousands? If you’re like us, it might even be upwards of that, and not all of them get your complete devoted, undistracted attention. So when you’re sending meeting requests and event email invitations, trying to get more attendees, you’re going…
Read More
So, You Have to Cancel Your Event. Now What?
It’s inevitable. If you’ve been in the industry long enough, you’ve probably had to deal with an event you were forced to cancel. So, whether it’s hurricanes, insane traffic, or an alien invasion – here are 3 crucial steps to take to recover from an event cancellation. Evaluate the Reason for Cancellation Once you hear the…
Read More
Social Influencer Event Marketing Demystified
Whether you know it or not, social influencer event marketing is already helping you promote your events. Did you know everyone in every room at every event is an influencer? Perhaps more than any other industry, events have always benefited from influencer marketing. Inviting people other people want to see is a timeless strategy for filing rooms…
Read More
20 Creative Ideas for Marketing Content Creation at Live Events
According to a recent survey by the Content Marketing Institute, 88% of marketers in North America use some form of content marketing to promote a product or service. Out of those marketers, 76% of respondents say that they plan to produce more content this year than in previous years. That means it’s time to hop…
Read More
Event Vendors: 4 Steps to Cross Promotion Success
Your event is a revolving ecosystem. In order to get everything to run smoothly and work together you need to have a plan in place. Thinking back to our last post on how to attract a sponsor, we learned how to get sponsors to invest by showing them a mutually beneficial relationship. The same can…
Read More
6 Simple Steps for Better Post-Event Engagement
Your work isn’t over when the last guest exits the venue. In fact, it’s just getting started. When it comes to post-event engagement, you have much more to do to nurture your potential guests to ensure they take desirable action that converts to higher ROI. The key is to stay in touch with the attendees…
Read More
8 Instagram Event Marketing Ideas That Drive Record Registrations
When it comes to pools of potential attendees, Instagram is about as big as they come. In fact, as of 2019, the social media platform has an estimated 1 billion active global users every month. And with so many people regularly visiting the site for inspiration, not using instagram for event promotion means leaving tons…
Read More
20 Event Planning Video Tips and Ideas: Awesome Strategies that Build Buzz
In addition to juggling design ideas, client requests, and venue research, event planners must also be skilled marketers. Today, that means knowing how to build engagement with event planning videos. Video marketing is powerful. According to a recent video marketing survey by Wyzowl, 85 percent of businesses used video as a marketing tool in 2019,…
Read More