Event Marketing
The Secrets to Building Event Community in 2020 & Beyond
It’s the one industry that boasts an impressive 1.8 million employees and that spends over $280 billion a year: the events industry. So it’s no wonder that events have become a lucrative and attractive business to get into. So what’s a newcomer to the industry to do when trying to build an event community? Whether…
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How to Market Your Keynote Address: 7 Speaker Promotion Ideas
You spent time finding and booking an outstanding keynote speaker for your conference or event. You know they’re engaging and have plenty of wisdom to share, but you need to get the word out so there’s a full house for the talk. Speaker promotion is complex and takes planning ” even for well-known speakers in…
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5 Ways LinkedIn Marketing Boosts Event Promotion
LinkedIn marketing, for some reason, always gets overlooked when it comes to social media for event promotion. People tend to think that this social network is only for reaching out to employers or prospect employees. This is far from the case. LinkedIn has many tools in its bag that can be leveraged for your next…
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7 Must-Know Marketing Secrets for Successful Events
You already wear many hats as an event planner: You’re a creative, a project manager, and a budget specialist. If you plan large-scale events, you need to add another skill to your toolbelt: event marketing professional. Marketing is how you spread the word about your event. Successful promotion targets the perfect audience, builds your attendee…
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