Social Media
A Guide to Digital Marketing for Events: What, Why, and How?
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital…
Read More
Event Marketing on TikTok: 8 Must-Try Ideas
Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Whether you’re just getting started on TikTok or are…
Read More
How to Keep Your Hotel Instagram Ad Creative From Falling Flat
Instagram is a fairly new social media channel for the hotel industry. Many marketers are using it to advertise and are unsure as to why their ads aren’t translating into sales. Here’s how you can tweak your ad creative to use your hotel Instagram to fullest marketing potential. Here are the stats. Instagram gets about…
Read More
15 Tactics to Sell More Event Tickets Today
Ultimately it’s up to you to make your event a success. And that includes driving event ticket sales. Exactly 40% of salespeople (including marketers selling event tickets) think finding new prospects is the most difficult part of their job. And another 36% of those surveyed said that actually making the sale is even harder. Luckily…
Read More
10 YouTube Channels Event Planners Should Follow
The meetings and events community on YouTube is blowing up. For planners, it’s becoming increasingly important to stay at the forefront of new marketing trends. That’s why we’ve pulled together some of the best Youtube channels for event planners to follow for new event ideas and inspiration. Our list takes into account the number of…
Read More
How to Choose a Hashtag for Your Event #WhatYouNeedToKnow
Unless your event is 100% private to the public, every event, both large and small, should have a unique event hashtag. Not only does social media provide insight into what is being talked, or tweeted, about, but it gives its users access into a community within a global network, which is pretty powerful. When implemented…
Read More
50 Event Management Experts + Influencers Every Industry Pro Follows
In events and hospitality, knowledge is power. The best way to learn the ropes or sharpen your skillset? Learn from the experts that have been there before. Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 50 event management experts…
Read More
20 Event Planning Hashtags for Hospitality Professionals
If you want to keep up with hospitality trends and connect with like-minded planners, you might want to follow a few event planning hashtags. They’re easy to find on Twitter and Instagram, and you might even have luck on Facebook and LinkedIn. What’s the benefit of following industry hashtags? They can help you gain visibilityYou…
Read More
The Secrets to Using Instagram Stories for Events
Instagram made major waves this week with the announcement of a new way to share photos and video. The latest feature, controversially dubbed Instagram Stories gives users the ability to share timely updates over the course of the day.As you add photos to your story Instagram will stitch them together into a quickly digestible (and…
Read More
29 Tips for a Comprehensive Social Media Event Strategy
Today, having a social media strategy for events doesn’t set you apart from the crowd ” but having a GREAT one does. Whether your event is online or IRL, B2C or B2B, there are tricks to designing an event social media strategy that gets you noticed, sells tickets, and engages attendees. Read on to learn…
Read More