The 10 Best Event Management Presentations for Planners & Marketers
Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers?
We know we couldn’t have!
After all, being an events professional requires as much continued education as any other gig out there. Which is part of why, here at Social Tables, we believe every day is a school day.
So in the spirit of continued growth for all of us in the crazy world of event planning, we’ve rounded up slideshares of the 12 event management powerpoints (which we’ll abbreviate ppt) that every pro can learn a little something from.
Looking for an event planning ppt?
1. 19 Event Trends for 2019
An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead. This year, Social Tables General Manager Dan Berger teamed up with EventMB’s Julius Solaris to take a look into the crystal ball, delivering these very slides in a much-anticipated webinar. (Don’t want to watch? We used the content to create an event trends blog post too!)
3 Big Takeaways
- Unique venues will be all the rage – A whopping majority (92.3%) of event professionals believe that meetings are more likely to be booked outside of a hotel than ever.
- Bleisure will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel.
- Mid-size cities will gain appeal as meeting destinations – Continued investment in infrastructure and shifting attendee desires will allow midsize cities to slice off a bigger piece of the meetings pie.
2. Cvent Global Planner Sourcing Infographic
While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare. Based on an analysis of survey responses from 2,100+ planners, the infographic dives into the ins and outs of venue sourcing and the forces that drive sourcing behavior.
3 Big Takeaways
- Most planners are sourcing for their companies – 68% of respondents were internal meeting planners sourcing venues for their companies ” as opposed to event planning companies, association planners, or SMERF planners.
- The majority of planners are millennials – A whopping 49% of respondents were between 18-34 years old, highlighting the generational shift that has occurred in our industry.
- Planners are tasked with planning more meetings – 60% of respondents reported planning more meetings in the year ahead.
3. 21 Ways to Boost Your Event
Author and TEDx speaker Cyriel Kortleven breaks down a number of ways that planners and presenters can create event concepts that provide engaging and inspiring experiences. Use these 21 ideas to rethink the way you’re presenting content and communicating with attendees.
3 Big Takeaways
- Create personalized experiences through interactive formats – Formats like an unconference can put the reins in attendees’ hands, allowing them to steer the agenda in directions that interest them most.
- Border topics can break up the monotony – While most industries have their usual speakers, speakers on topics that border the industry allow attendees to forge enlightening connections between topics.
- Keep your audience on their toes – Build in plenty of surprises that will disrupt audience expectations and capture attention.
4. Meetings in 2028: Predictions for the Future
Our very own Dan Berger loves looking to the future of the events. In this presentation created for WEC MPI, Dan makes some bold predictions for what events will look like a decade from now. Along the way, he covers some of the many global trends trends that will ultimately materialize corresponding shifts in meetings industry trends as well.
3 Big Takeaways
- New ways to travel will change behavior – As homesharing adds inventory at every corner of the globe and autonomous vehicle enhance transportation, remote destinations will start to compete with traditional favorites.
- AI will make planning & attending events even better – AI promises benefits for the industry such as higher ROI via less serendipity and sophisticated algorithms that match event objectives with ideal venues.
- The DNA of events will change as face time becomes more precious – Influencer marketing will play a huge role in driving attendance as a result, while festivilized experiences become the new standard for large events.
5. Increasing Conference Collaboration
A self-titled Chief Epiphany Officer, Jeff Hurt has created some incredible presentations over the years when it comes to attendee education and engagement. In this event planning presentation, Jeff lays out how conferences can shift from a market-share environment to a mind-share experience, spurring increased collaboration among participants.
3 Big Takeaways
- The language we use is important – Language shapes the way we think about working as one ” whether it’s adding words like co-create to our lexicon or making the slight shift from collaboration to collaborative intelligence.
- The market-share mentality places value on shortage – In this mindset, we place value on objects according to their scarcity and create a have/have-not binary. This binarical view leads to a system where one person is always definitely right and the other definitely wrong.
- The mind-share mentality places value on relationships – Jeff argues that in a system of thinking where ideas hold more value than things, we move away from the transactional nature of how usually work together.
6. How to Choose a Purposeful Meeting Destination
At the heart of experience creation is a meeting destination that maps beautifully back to the purpose of the event at hand. But just how does one pick the perfect destination? Dan argues that in the modern world of event management, the age-old formula of rates, dates, and space leaves out an all-too-important fourth element.
3 Big Takeaways:
- A destination operates on three levels – When we talk about a destination, we’re referring to the city that hosts the events, the venue the event takes place in, and the setup of the space within the venue.
- We also need to add the idea of place – Place is everything that makes a destination unique: culture, history, expertise, knowledge economies, people, perception, and more.
- Place needs to map to purpose – The overall event purpose and objective should have a cohesive relationship with all of the elements that make up the idea of place. (i.e. the meeting destination should be instrumental in bringing the purpose to fruition on a deeper level.)
Looking for an event marketing ppt?
1. The Definitive Guide to Event Marketing
As event marketing continues to grow its foothold in the playbook of countless brands, this guide is more relevant than ever. It does a great job serving as a sort-of Event Marketing 101 by making the case for event marketing and laying out the keys to success across channels and down the funnel ” from leveraging social networks to smart strategies for lead nurture and scoring.
3 Big Takeaways
- Segmentation is the key – No matter what your promotion mix, your event marketing strategy won’t have success without smart segmentation that buckets users into actionable personas.
- People attend a company’s event for face time with the brand – In the same way that the importance of face-to-face interactions is growing, users and consumers are looking to have meaningful interactions with brands. (Leverage your brand personality!)
- Events don’t have to be physical events – Webinars and other virtual events can be extremely effective amongst attendees while requiring far less resources to pull off.
2. 5 Must Do’s to Increase Attendance at Your Next Meeting
These slides from a DMAI (Destination Marketing Association International) webinar capture much of the key information from their presentation. While the content is crafted for CVBs to promote their destinations, event marketers can use nearly all of these insights and apply them to a successful event promotion strategy. There are also some great ideas for how event teams and CVBs can work together more closely and impactfully.
3 Big Takeaways
- Success means a strong understanding of attendee interests – Event marketers should leverage user insights to create attendee personas, thus allowing them to identify specific tactics that work at a more targeted level.
- Targeted tactics should focus on three elements – The relevancy of the messaging to the persona, the timing of the message, and the overall channel mix should form the foundation for any targeted promotion.
- Focus on reducing friction – From the event website all the way on down, marketers need to reduce friction by making information easy to find and engage with.
3. 8 Social Media Trends to Watch in 2019
From targeted ads to user-generated content and influencer campaigns, social media is more than likely a huge part of your marketing mix. In this event marketing presentation, Arik Hanson ” a well-known social media consultant to Fortune 500 companies ” predicts the eight most important trends to keep an eye on across platforms.
3 Big Takeaways
- Instagram will become the preferred social home base for brands – The headline says it all, but Arik also goes on to point out the growing importance of Instagram stories ” something more event marketers should throw in the mix.
- Engagement will begin to fade as a key metric – Engagement rates on Facebook are plummeting, but Arik believes that marketers shouldn’t fret. It’s not just your event ” it’s happening across the board and across industries!
- Influencer marketing will refine itself – Influencer marketing will shift to a focus on influencers who are more credible, while becoming less episodic through more long-term influencer strategies and engagement.
4. Mary Meeker’s Internet Trends Report
An annual tradition praised and relied upon in countless industries, Mary Meeker’s Internet Trends Report holds invaluable insight into shifting internet behaviors. It’s a must-scroll for any marketer, but it’s PACKED with information that will take a little extra elbow grease to delve through. It also requires a little imagination to take high-level trends and map them back to granular marketing tactics ” easier said than done sometimes.
3 Big Takeaways
- Personalization is becoming the new norm – Whereas personalization has until now been a true marketing differentiator, the sophisticated ways in which companies are using increased data is turning it into an expectation.
- Uber & Airbnb are making cities accessible for less – Rideshare and homeshare apps are driving down the costs of transportation and accommodation, thus making travel less of a barrier to entry.
- Consumers are willing to trade information for clear personal benefit – With consumers willing to trade data for deals, how can you get creative with your event marketing to capitalize? Also, how can you use that data to create a more personalized, more satisfying experience for prospects and attendees?
You’ve learned¦now apply that knowledge!
Whether you’re a planner or marketer, hopefully you’ve found an event management ppt in this list that can help you take your game to the next level. Because one thing’s for sure: In our industry, if you’re not on top of the newest info, you might just become old news.
Looking for more event planning resources? Keep learning with 20 hospitality certifications you could get, or start creating your next event with the event planning checklist.