4 Best Practices for Successful Online Hotel Advertisements

Hotel advertisements should be an important part of any hotel’s marketing strategy. Ads can drive targeted traffic to your hotel website, run specials during the slow season, and amplify your brand awareness. But, if you want to maximize your return on your investment, follow these four best practices for hotel advertisements.

Keys to Creating Effective Online Hotel Ads

1. Make It Relevant By Personalizing

We are all bombarded by ads everywhere we go online. If you want to stand out you need to make your ads relevant to your target market. Making an ad relevant means speaking to your target market’s pain points and status symbols. You may need to run different ads at different time of the year or business cycle. Think about the ads you respond to. You only click on ads that speak to you. Your target market is the same way.

Making ads relevant requires research and testing. You cannot just guess what your target market wants. Target market relevance can also be a moving target. If you commit to regularly testing images, taglines, and concepts as part of your hotel advertisements you will get better returns on your investment.

2. Test Out Retargeting Campaigns

Many prospects will need more than one ad exposure before they are ready to book with you. One of the most effective ways to move people from being browsers to buyers is to use retargeting campaigns. You can use technology that allows you to serve different ads to people that have already visited your website.

Retargeting campaigns allow you experiment with different taglines, offers, and images. Once you find a system that works you can significantly improve your website conversions through retargeting campaigns.

3. Use Dynamic Content

Nobody likes to be sold to. Dynamic content allows you to personalize hotel advertisements and make them seem less like ads and more like content created just for one person. Done correctly, dynamic content allows you build trust and brand recognition faster than simply using traditional online pay-per-click ads.

When you combine dynamic content with retargeting campaigns you can generate a double positive: it can boost your profits and compound the awareness of your brand. Dynamic content can also improve the word-of-mouth buzz your hotel generates.

4. Create Clear Calls to Action

The most common mistake in hotel advertisements is a lack of a clear call to action. When people are on the internet they are distracted. Very few people are 100% focused on what they are doing, let alone the ads they are begging exposed to.

You have to tell your targets what exactly you want them to do. Do you want them to call or to click? Calls to action must stand out. If the calls to action are too small or lack contrast your target market will never see them.

As is the case with your marketing initiatives, you’ll want to test your calls to action for the best results. See how the market responds and tweak your CTAs accordingly.

What’s your formula for great hotel advertisements? Let us know on Twitter!

Up next, discover top hotel marketing ideas and event venue marketing basics.